RIGHT FONTS
Right Font = Right Impact. Enough said.
RIGHT COLORS
Colour is used to generate emotions, define importance, create visual interest and unify branding.
MESSAGE
The elements used develop visual interest & helps deliver the message.
PLACEMENT
In graphic design, placement is used to convey importance, attract attention and create meaning.
TEXT RATIO
Natural (leaves, trees, people etc.) and abstract (icons, stylisations and graphic representations). Use carefully to create a visually pleasing design and eye-catching design.
APPEAL
A vital part of any good graphic design, Space is the area around the elements in a design.